ACT Labor to bring more tourists to Canberra

ACT Labor understands the importance of tourism to the Canberra economy.

Tourism employs over 16,000 Canberrans, making it one of the biggest employers in the Territory, and brings in $1.3 billion to the local economy each year.

Tourism is also about sharing what is great about our city with others, and showing off why Canberra is an attractive place to visit, live, work, study and do business.

As we enter our second century, Canberra has the chance to become an even more popular destination for visitors from overseas, through the establishment of direct international flights.

Canberra Airport has been undertaking the biggest renovation in its history, worth $420 million, due for completion in 2013.  The new airport will allow for more efficient travel in and out of Canberra, and will enable a greater volume of visitors into the city.

Importantly, the upgrade will allow Canberra Airport to receive regular international flights for the first time ever.

Parallel to this development the ACT Labor Government has been working with the business community, tourism industry and airlines to attract international flights to Canberra, from New Zealand and/or Singapore.

But there is more to do.

If re-elected in 2012,  ACT Labor will continue working to establish direct international flights into Canberra in partnership with the Canberra Airport and tourism industry

Once established, ACT Labor will provide $1.8 million over the next four years through targeted marketing campaigns to encourage more international visitors into Canberra.

Policy costings

ACT Labor will invest $1.8 million over the next four years in recurrent funding to develop targeted campaigns aimed at enticing tourists to visit Canberra on the newly established direct international flights.

ACT Labor’s plan to bring more overseas tourists to Canberra

 

2013 – 2014

2014 – 2015

2015 – 2016

2016 – 2017

TOTAL

Recurrent

$0.6m

$0.5m

$0.4m

$0.3m

$1.8 million

Total

$0.6m

$0.5m

$0.4m

$0.3m

$1.8 million

How will this initiative increase overseas visitors?

Although business and government commuters will fill a considerable proportion of seats on future direct international flights in and out of Canberra, to make these direct links viable there needs to be patronage from tourists and the leisure market.

Our funding will promote the ACT as a great place to visit, and encourage people to take these direct flights for tourism and leisure.

Australian Capital Tourism already undertakes similar activities to other markets throughout Australia, and this commitment will allow them to tailor direct marketing towards this new audience.